Issued by 2023 Magazine

The packaging and packaging waste regulation – taking stock after two years of negotiations

Regulations

AUTHOR : Elli TSIFOROU, Secretary General, COPA-COGECA

Agriculture and environment are the subject of much discussion and legislation at European level. This is the case for packaging, particularly plastic, which is now governed by a European regulation, the famous “PPWR”. COPA-COGECA1 explains what is at stake for the agri-food sector.

Packaging in the agri-food chain

Packaging plays a pivotal role in the agri-food chain. It protects perishable goods from damage during transport, and extends their shelf life, ensuring consumers have access to safe, fresh and high-quality food. Beyond functionality, packaging plays an essential role in the marketability of products, with designs that convey quality and authenticity. For many agricultural goods, particularly those tied to specific regions, packaging also preserves and promotes cultural heritage, showcasing traditional practices or Geographical Indications (GI) that add to their identity.

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