{"id":11787,"date":"2025-03-26T22:23:49","date_gmt":"2025-03-26T22:23:49","guid":{"rendered":"https:\/\/cipa-plasticulture.com\/?p=11787"},"modified":"2025-03-27T11:35:42","modified_gmt":"2025-03-27T11:35:42","slug":"sustainable-but-also-usable-and-affordable-products-how-berry-global-is-pioneering-sustainable-innovations-in-agricultural-films","status":"publish","type":"post","link":"https:\/\/cipa-plasticulture.com\/en\/sustainable-but-also-usable-and-affordable-products-how-berry-global-is-pioneering-sustainable-innovations-in-agricultural-films\/","title":{"rendered":"Sustainable, but also usable and affordable products : how Berry Global is pioneering sustainable innovations in agricultural films"},"content":{"rendered":"<p><b>AUTHOR : <\/b><i><span style=\"font-weight: 400;\">Melis ARIN,<\/span><\/i> <i><span style=\"font-weight: 400;\">Product Marketing Manager, Berry Agriculture &amp; Bart GEERAERT, Commercial Director, Berry Agriculture<\/span><\/i><b><\/b><i><\/i><\/p>\n<h4><b>Collecting more used agricultural plastics, improving the quality of recycled granules&#8230; these are the major challenges for the plasticulture of tomorrow. Berry, a major player in the market, gives us its point of view and reports on its efforts.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Berry Global agricultural business is adopting a circular approach in order to reduce plastic waste in the world. While much has already been achieved in the production, design and recycling of agricultural films, the company\u2019s focus is on developing sustainable solutions that remain functional and affordable for customers.<\/span><\/p>\n<p><b>The reuse of recycled plastics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Berry operates worldwide, supplying innovative packaging and technical products for 16 major end markets, including agriculture and horticulture. Around 100,000 different plastic products are produced across the group\u2019s 265+ locations. <em>\u201cAs a major player in plastic products, we feel a great responsibility to minimize product impacts on the environment\u201d<\/em>, says Andrew Green, CEO of Berry\u2019s European flexible film business. <em>\u201cFor Berry, this involves a focus on three major areas \u2013 products that are fully recyclable, the downgauging (light weighting) of products, and the incorporation of post-consumer recycled material. We have been active for years in reusing used plastic to make new products and are increasing the adoption of such materials in our manufacturing processes.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>\u201cOur goal is to use at least 30% circular plastics in our products by 2025,\u201d<\/em> explains Tony Nawar, Vice President, Sustainability, Strategy, and Innovation. <em>\u201cThe development of new sleeve packaging, bale wrap manufactured with patented technology (ProTechnology) and Sustane\u00ae bale wrap with a proportion of recycled material are all practical examples of how sustainability is taking centre stage in our business.\u201d<\/em><\/span><\/p>\n<p><b>Sustainability in agricultural films<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Berry\u2019s agriculture business supplies solutions for silage bales, silage sheets and grain bags. All these products are now benefitting from this focus on sustainability but equally important is to ensure that this is achieved without any compromise on overall performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With innovative ProTechnology, for example, Berry has succeeded in making agricultural films lighter and thinner, without affecting the quality of the film or the end results for farmers. Thinner films require less raw material, reduce the number of polymers used in production and can achieve up to 25% less film by weight than conventional films.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, because the film is thinner, the rolls have more length, which means that fewer are needed to wrap the same number of bales. This may ensure less transport &amp; storage, and eventually CO2-emissions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equally important, cardboard boxes for the transport of the bale wrap have been replaced by sleeve packaging. This brings forth use of less packaging material as well provides convenient recycling.\u00a0\u00a0<\/span><\/p>\n<p><b>Win win situation<\/b><\/p>\n<div class=\"mepr_error\"><div class=\"zx-content-lock\">\n<div class='zx-dummy-content''>\n<p>There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.<\/p>\n<\/div>\n<div class=\"zx-content-lock-message\">\n<h6>Want to read more?<\/h6>\n<div>Full articles starting at \u20ac7.80\/month or buy juste one article at 1\u20ac<\/div>\n<p><a href=\"https:\/\/cipa-plasticulture.com\/register\/one-time-read-sustainable-but-also-usable-and-affordable-products-how-berry-global-is-pioneering-sustainable-innovations-in-agricultural-films\/\">Pay 1\u20ac to read<\/a><\/p>\n<div class=\"zx-offer-box\">\n<div class=\"zx-offer-box-top\">\n<p>Get full access to all articles<\/p>\n<\/div>\n<div class=\"zx-offer-box-bottom\">\n<div class=\"zx-offer-box-bottom-left\">\n<p class=\"zx-offer-cost\"><span class=\"zx-of-price\">From \u20ac7.80<\/span>\/<span class=\"zx-of-duration\">monthly<\/span><\/p>\n<\/div>\n<div class=\"zx-offer-box-bottom-right\"><a href=\"https:\/\/cipa-plasticulture.com\/subscription\/\">Subscribe Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AUTHOR : Melis ARIN, Product Marketing Manager, Berry Agriculture &amp; Bart GEERAERT, Commercial Director, Berry Agriculture Collecting more used agricultural<\/p>\n","protected":false},"author":1,"featured_media":11788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[21,24],"tags":[30,31],"class_list":["post-11787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-circularity","category-innovation","tag-circularite","tag-schema-de-collecte"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/posts\/11787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/comments?post=11787"}],"version-history":[{"count":0,"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/posts\/11787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/media\/11788"}],"wp:attachment":[{"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/media?parent=11787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/categories?post=11787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cipa-plasticulture.com\/en\/wp-json\/wp\/v2\/tags?post=11787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}